When I showed up to an important meeting with no gift for our client, my boss pulled me aside and asks me why I had not thought about bringing any corporate gifts for the client. I was embarrassed. It was my first job that had anything to do with selling, and I didn’t realize it was something I should do. I was in the one put in charge of helping to land the client, and I feel like I failed by not doing even more research than I did. On the other hand, I really wish that my boss or someone else would have thought ahead of time to alert me to the important fact.
My boss is the president of the company. After the meeting, he took some time to discuss what I needed to do about gift giving. He explained that it is my job to really get to know my client. It is not enough to simply go in quickly for the sale. I need to put the other person or persons at ease and learn what they like. There are even times I try to find out what a client’s spouse or children like. If they mention their children like a certain video game, I will do whatever I can to also find out what type of video game they like. I might buy the chidren some tips and cheats books to give to their kids. People really are surprised when I do this for their children.
When it comes to a person’s wife, I typically buy something that both she and her husband, who is usually my client, something that they can both enjoy together. For example, if they like music, I may buy them some nice headphones or something that they can share. If they like food, then I might buy them a really nice food gift.